What is the H&M and e.l.f. Cosmetics limited-edition drop?

This is a first-of-its-kind fragrance collaboration between H&M and e.l.f. Cosmetics, bringing together fashion, beauty and scent.

What products are included in this limited-edition drop?

3 Perfumes, 50ml: Halo Glow Luminous Cloud Power Grip Salty Grip Camo Blend Nude Canvas 3 accessories: Camo Blend Bowling Bag + Mini Bag Halo Glow Luminous Cloud Charm Power Gripping Socks

Will this be available in stores?

While this limited-edition drop is available in select stores, you can shop NOW on h&m.com!

What are the perfumes inspired by?

You’re looking at our spritz-worthy scent squad inspired by e.l.f. faves: Power Grip Primer, Halo Glow and our Camo Collection.

What does the Halo Glow Luminous Cloud perfume smell like?

Sweet but elevated. Creamy vanilla meets soft florals for a light and luminous as e.l.f. finish.

What does the Power Grip Salty Drip perfume smell like?

Clean, cool, and confident. This scent has eucalyptus salty sea air and cedarwood for a bold aromatic wood moment.

What does the Camo Blend Nude Canvas perfume smell like?

Warm, smooth and addictive as e.l.f. Camo Blend Nude Canvas smells like cozy vanilla, soft musk, and earthy palo santo for a woody gourmand vibe.

Are the fragrances vegan and cruelty free as well?

Yes, these fragrances are 100% vegan and cruelty free. Every spritz supports every eye, lip, face, and paw.

elf x hm | e.l.f. Cosmetics

3 e.l.f. icons—Power Grip, Halo Glow and Camo—reimagined as infinitely spritzable eaux de parfum. Exclusively at H&M.

Shop Now

Meet the icons

Power Grip Salty Drip

Notes: eucalyptus, cedarwood, sea salt
Halo Glow Luminous Cloud

Notes: magnolia, vanilla, amber
Camo Blend Nude Canvas

Notes: vanilla, musk, palo santo
grippy socks
cloud charm
bag + mini bag

H&M e.l.f. to toe.

Spritz. Walk. Waft. Pose. Peep the campaign video to make it make scents.

FAQs

3 e.l.f. icons—Power Grip, Halo Glow and Camo—reimagined as infinitely spritzable eaux de parfum. Exclusively at H&M.

Shop Now

Meet the icons

Power Grip Salty Drip

Notes: eucalyptus, cedarwood, sea salt
Halo Glow Luminous Cloud

Notes: magnolia, vanilla, amber
Camo Blend Nude Canvas

Notes: vanilla, musk, palo santo
grippy socks
cloud charm
bag + mini bag

H&M e.l.f. to toe.

Spritz. Walk. Waft. Pose. Peep the campaign video to make it make scents.

FAQs

Meet the icons

Power Grip Salty Drip

Notes: eucalyptus, cedarwood, sea salt
Halo Glow Luminous Cloud

Notes: magnolia, vanilla, amber
Camo Blend Nude Canvas

Notes: vanilla, musk, palo santo
grippy socks
cloud charm
bag + mini bag